We want to support entrepreneurs with ties to the MENAT region, but who may be operating elsewhere. To us, it’s more than just business – we want to be the best at finding entrepreneurs who aspire to modernize large, traditional industries. Prime seeks to be the firm entrepreneurs seek out if they hope to disrupt giant industries.
Creative destruction denotes a “process of industrial mutation that incessantly revolutionizes the economic structure from within, incessantly destroys the old one, incessantly creates a new one”. Traditional industries are being disrupted, changed and reshaped as technology evolves and borders disappear. The world as we know it is constantly shifting and growing, providing startups with endless opportunities, as well as endless new challenges. We believe that our job is to support the change-makers, working towards positive transformation, and making never-before-possible experiences a reality.
In the Middle East, there is an evolving climate of entrepreneurship and excitement about the potential of the region, but adding value beyond capital is important to Prime and our team. We have a unique formula for success based on our experience investing in public and private companies in various markets and running successful businesses ourselves.
Our team understands the challenges that entrepreneurs face and what they need to succeed. It's not just about capital, we advise our portfolio companies on how to build better businesses and accomplish their goals.We aim to be the most loyal long-term partner to entrepreneurs, and are always founder-first.